Invise Weekend Edition! (3 - 9 Aug)
Collection of popular content from this week.
Hello Everyone, This edition is a collection of popular content from this week (Design, Product Management, Marketing)
From Design
This is a great example of “Great design is eliminating all unnecessary details.”
JTBD (Jobs to be done) is one of the popular frameworks used to understand user goals. It states people don’t buy products, they “hire” solutions to solve important problems 🔥
Describing Customer Motivation (Jobs to Be Done) with Eric White
(Podcast · 55 mins) - Discovering customer motivation is the core part of UX research! Today you’ll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You’ll discover the JTBD principles, and learn how to run an effective customer interview.
From Marketing
We all want our Products or Ads to become viral. But what makes something viral 🧐 let’s learn about different types of vitality through this blog post
The Five Types of Virality and choosing the right one for your product to grow
Every entrepreneur has the dream of making their startup’s product go viral. But too often this is couched in a naïve understanding of virality. “Let’s make our app viral!” Or your investors ask you, “Can you take your app and add a little bit more virality?”
⚡ Key Points
If you're trying to build your company and grow your product, it helps to think as specifically as possible about how to get your product in front of people.
Do you need to build incentive programs into your product and marketing plans? Or, if people are making something tangible and shareable with your product, like pictures, how do you get them to share it in a way that other people will be naturally exposed to the product? And then how do you make sure that the flow of interested people actually converts to new users as seamlessly as possible?
The words you use to describe your product - on your home page, in your press messaging, and in the product itself will be the foundation of how your users describe it.
Demonstration virality is when the nature of a product is such that, simply by using it, people are showing it off. (Ex: Instagram)
Infectious virality is when a product is designed in a way that people will work to get other people using it because it will make it better for both of them. (Ex: Snapchat)
💬 Interested to know the best SMS Marketing examples?
The best SMS marketing case-studies in the world
Discover a breakdown of how the best brands use SMS across their marketing, acquisition and retention strategies.
From Product Management
Do you write on Medium? If yes, This is a great news for you!
A more expressive Medium
Medium has launched a new set of features. (Expressive look and feel, Friction less reading, Short-form creation)
⚡ Key Points
Writers come to Medium because, Medium makes it easy to write, to share, and to find new audiences for their work.
While we believe that the Medium platform and network provide incredible advantages for writers, we also believe that our platform should inherit the power and creativity of the open web, not be walled off from it.
Here’s a brief overview of what new capabilities you’ll find: Expressive look and feel Our new beta includes tools that enable you to have more control over visual expression.
We’re launching with a foundational set of controls around color, headers, type, and branding so that you can make a space on Medium that is uniquely yours.
As part of the beta, you will also have access to our Newsletters product, giving you new ways to build relationships and share stories with your Medium audience.
Lenny Rachitsky (Former Growth PM at Airbnb) shared his favorite Product Management Templates!
My favorite product management templates
It consists of 1-Pagers / PRDs, Strategy, Vision, and Go-To-Market templates.
🎉 That’s it for this week! See you tomorrow.
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