Hello Everyone, Today’s Newsletter is about Marketing!
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Krithika (Product Marketer at Stripe) shares her experience of being a first marketing hire to helping grow the marketing team to a dozen and counting.

Stripe’s Krithika Muthukumar on marketing whole new ideas
(Podcast - 30 mins) When a company is changing not only how we move money around the world, but also introducing entirely new ways of doing business, the marketing message needs to be carefully crafted so users can instantly appreciate the potential value of the brand new concept.
⚡ Key Points
The challenge of reaching a global audience.
Baking the message into the product plans.
Marketing is considered an extension of the product.
Many of Stripe’s products are completely new to the market.
Stripe will always aim to be the de facto choice for startups.
Do you drink Red Bull? Or just curious about their business? If yes, this one is for you. Get to know about Red Bull’s Business model.
How Red Bull Makes Money
Besides selling one can for almost every person on the planet in 2019, Red Bull owns several football clubs, runs two formula one team, and is famous for its extreme sporting events and athletes. Obviously, Red Bull does much more than selling an energy drink. But is all that just marketing? We take a closer look at how Red Bull makes money.
⚡ Key Points
Life skills 💚
Today’s topic is about Managing Time!
How to manage your time more effectively (according to machines) - Brian Christian
Human beings and computers alike share the challenge of how to get as much done as possible in a limited time. Over the last fifty or so years, computer scientists have learned a lot of good strategies for managing time effectively — and they have a lot of experience with what can go wrong. Brian Christian shares how we can use some of these insights to help make the most of our own lives.
🎉 That’s it for today! See you tomorrow.
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